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@yatil As far as I know, FLoC was announced as a standard while it was still in development (not when it was already implemented, so they could get feedback), launched as an experiment (for more feedback), then canceled because of feedback.
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@yatil To counter; Apple's ITP is proprietary, was announced as "this is it, incredible", not very open to feedback (just deal with it, we're protecting privacy) and broke sites - then turned out to actually do the opposite of what it was supposed to do.
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@yatil And WebKit browsers on iOS actually have some of ITP forced onto them, no way to disable it when it turned out it was basically a huge fingerprint, no extra work required.
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@yatil Also not convinced Google would make it a requirement for their web services. They could make 3rd party cookies a requirement and force Brave, Vivaldi, etc, to not block them? That said, I guess I can't prove what Google may or may not do at some point in the future so 🤷
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@yatil I will absolutely admit that Google is very keen on being able to keep its ad business, but there's actually another side to the FLoC story: Chrome wanted to block 3rd party cookies but wasn't allowed by regulators (because then only Google could track users through Chrome)