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Every developer thinks their notification is super important. And if the dev doesn't, a marketeer/product owner/etc will overrule that decision. Apps will choose the highest importance every time. Just look at Android. theverge.com/2021/6/11/22528476/ios-15-notification-summaries-focus-mode
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If adding images and whatnot will boost the importance, every notification you receive will have images and whatnot.
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Android does a decent job of sorting your notifications (with on-device AI and pure magic), and reading this, I hope iOS will too.